Dunkin’ Marketing Campaign

To elevate this marketing campaign, I leveraged Dunkin’s signature color scheme and grid system to create a visually striking range of ads and merchandise. Playful characters were introduced to infuse the campaign with personality and charm, while unique patterns highlighted their traits—such as battling coffee stains or picking crumbs from their teeth. The campaign also humorously addressed the realities of coffee and donuts, acknowledging how coffee can stain teeth and affect breath, while donuts may lead to cavities and a sugar rush.

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