Hot Topic Seasonal Retail

This project centers on a dark, visceral aesthetic. Through research, I created drawings inspired by themes of gore, body parts, bones, and crime scenes. The goal is to create a cohesive visual world that feels both unsettling and compelling, with a strong sense of atmosphere and identity. Each element will be carefully crafted to reinforce the overall theme, from the color palette and typography to the individual illustrations and graphic assets. To push the concept further, I have developed additional assets that deepen the world and heighten its impact, ensuring the final collection feels immersive, intentional, and visually striking.

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